The direct-to-fan relationship arguably remains an under-tapped opportunity in the music industry, although during the COVID lockdown many artists started innovating in this space, in many cases utilising new digital tools that enable memberships, livestreams and digital gifting. In the past D2F has often centred on online artist stores and pre-order campaigns selling physical releases and merchandise. Those remain important, but selling access to premium digital content and experiences is also becoming key. Meanwhile building strong artist brands and pursuing collaborations between creators is also increasingly vital. Hear from music managers and direct-to-fan experts on the different ways artists and their business partners are building fanbases and artist brands, and finding new ways to enhance and monetise the fan relationship. With G-Lo from House Of Pharaohs, Kaiya Milan from Off Balance and Jessie Scoullar from Wicksteed Works. CMU's Chris Cooke moderates.