ENG// Friday 8. November // 12:00-12:45 // Hovedsalen

Analysts at Goldman Sachs estimate that super-serving superfans is a $4.5 billion opportunity for the music industry, which is why the major labels and global streaming services are all talking about superfans right now.

But how can individual artists capitalise on this opportunity? With so many platforms, and with a limited time and budget, how do you decide a good strategy to reach and cater to your current and future fans?

Presented by:
CMU